Privacy Policy

1. Who we are

EliteBlueprint Performance ("EliteBlueprint," "we," "us," or "our") operates eliteblueprint.co and provides custom, medically-aware performance coaching plans. This Privacy Policy explains how we handle personal information collected through our website, intake forms, and related communications.

Important: EliteBlueprint is a fitness and performance coaching service. We are not a licensed medical provider, and we are not a HIPAA-covered entity. Information you share with us is treated confidentially but does not receive HIPAA protection.

2. Information we collect

Information you give us directly

• Contact details: name, email address, phone number, city/state.
• Basic profile: age, biological sex, height, weight, target weight.
• Health history: medical conditions, current medications, previous injuries or surgeries, dietary restrictions, food allergies.
• Training information: primary sport and position, competition level, training experience, equipment access, session length, season status.
• Optional bloodwork: HbA1c, glucose, testosterone, cortisol, cholesterol panel, vitamin D, and other biomarkers if you choose to provide them.
• Optional video: links to Loom, YouTube (unlisted), or Google Drive videos of your movement, gym, or form, plus your written description of what the video shows.
• Plan selection and preferences: which tier or package you selected.

Information collected automatically

• Technical data: IP address, browser type, device type, operating system, referring URL.
• Usage data: pages viewed, time on page, clicks, and similar analytics gathered through our hosting provider (Netlify).
• Cookies: essential cookies required for the site to function, and limited analytics cookies. We do not use advertising or retargeting cookies.

Information from third parties

• Payment information: When you check out, Stripe collects your payment details directly. We never see your full card number. We receive only a confirmation that payment was completed, along with the email and name you provided to Stripe.

3. Health & bloodwork data

The health information you provide — medical conditions, medications, bloodwork values, injury history — is the single most sensitive category of data we handle. We take it seriously.

• Health information is used only to build and refine your training and nutrition plan.
• It is never sold, shared with advertisers, or used for marketing.
• Access is limited to the specialist assigned to build your plan and the owner of EliteBlueprint.
• You provide this information voluntarily. You may decline to answer any health question, though doing so may reduce the precision of your plan.
• We do not diagnose, treat, or provide medical advice. Always consult your physician before acting on any recommendation in your plan.

4. How we use your information

We use the information we collect to:

• Build, deliver, and revise your custom performance plan.
• Communicate with you about your plan, including delivery, check-ins, follow-up questions, and updates.
• Process your payment through Stripe.
• Respond to support requests and questions.
• Improve our intake process, programming methodology, and site functionality.
• Comply with legal obligations, enforce our Terms of Service, and protect against fraud or misuse.

5. Who we share data with

We share data only with service providers who help us operate the business. These are:

• Netlify — website hosting and intake form capture. Netlify Privacy Policy.
• Stripe — payment processing. Stripe Privacy Policy.
• Google Workspace / Gmail — email communication and document delivery. Google Privacy Policy.
• GoDaddy — domain registration. GoDaddy Privacy Policy.

We do not sell your personal information. We do not share your data with advertisers, data brokers, or marketing networks.

We may disclose information if required by law, valid legal process, or to protect the safety, rights, or property of EliteBlueprint, our clients, or the public.

6. How long we keep it

• Intake data and plan records: retained for 3 years from your last interaction, so we can provide returning-client loyalty pricing and rebuild plans with progressive overload from your history.
• Payment records: retained for 7 years for tax and accounting purposes, as required by U.S. law.
• Email correspondence: retained for 3 years for support continuity.

You can request earlier deletion at any time (see Your Rights below).

7. Your rights & choices

You have the right to:

• Access the information we hold about you.
• Correct information that is inaccurate or incomplete.
• Delete your personal information, subject to legal retention requirements (e.g., tax records).
• Export a copy of your data in a portable format.
• Withdraw consent for optional data (like bloodwork) at any time.
• Opt out of non-essential email communications at any time.

To exercise any of these rights, email elitebluprintfit@gmail.com with the subject line "Privacy Request." We respond within 30 days.

California residents have additional rights under the CCPA/CPRA, including the right to know what categories of information we collect and the right to non-discrimination for exercising privacy rights. EU/UK residents have additional rights under the GDPR. We honor all applicable rights regardless of your state of residence.

8. Security

We use industry-standard security measures to protect your information:

• 256-bit SSL/TLS encryption for all data transmitted to and from our site.
• Payment data is handled exclusively by Stripe (PCI-DSS Level 1 certified). We never store card numbers.
• Access to intake data is limited to the business owner and the specialist assigned to your plan.
• Environment variables and API credentials are stored securely through Netlify's encrypted environment, not in code.

No system is perfectly secure. If we become aware of a breach affecting your data, we will notify you promptly as required by applicable law.

9. Minors & youth athletes

EliteBlueprint offers plans for athletes ages 14–18 (Youth Athlete tier). When a minor is the athlete:

• A parent or legal guardian must complete the intake form and make the purchase.
• The parent or guardian is the primary account holder and point of contact.
• We do not knowingly collect personal information directly from children under 13.
• Parents may request review, correction, or deletion of their minor's information at any time.

10. Changes to this policy

We may update this Privacy Policy as our service evolves or as required by law. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify active clients by email.

11. Contact us

Questions about this policy or how we handle your data?

• Email: elitebluprintfit@gmail.com
• Phone: (469) 974-9316

EliteBlueprint Performance · Texas, United States